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Software Applications / Programs Compatibility
for Advertisements
Applications we use:
QuarkExpress 4.0
We can read any files in MAC platformed Quark. (In some
cases, we can read cross platform PC Quark files, but only
if they are the same version number as ours. However, text
might reflow because of the difference between MAC and PC
fonts, so we would like to avoid accepting PC Quark files
in general).
Adobe Illustrator 6.0
ATTENTION: If you're planning to send
us any QuarkExpress (or Adobe Illustrator) files, PLEASE
MAKE SURE TO INCLUDE all the FONTS & the ACCOMPANYING
GRAPHICS (either TIFF or EPS files) you used in your Quark
(or Illustrator) documents.
Adobe Photoshop 7.0
Any of the following files will be accepted:
EPS, BMP GIF,TIFF, JPEG, PCX, PICT (File & Resource),
Pixer, PNG, RAW, Scitex CT, or Targa.
Adobe Acrobat 5.0
We accept camera-ready ads in PDFs; however,
we need them to be distilled properly so they can be reproduced
onto our papers without any problems. Please make sure to
note the following instructions when you (or your designers)
convert your layouts into PDFs:
- Embed ALL the FONTS.
- If your ad is BLACK & WHITE, use GRAYSCALE MODE
PHOTOS / GRAPHICS ONLY (or Bitmap Mode for line art.)
- If your ad is in FULL-COLOR, use CMYK MODE PHOTOS /
GRAPHICS ONLY.
- Please, Please DO NOT USE RGB COLOR MODE photos, graphics......
anything!
(Only CMYK or Pantone Uncoated Color for the spot color
usage.)
- Make sure to check your usage of graphics & fonts
before you distill your files. It is very important that
your files recognize the locations of all the photos /
graphics when you convert them into PDFs.
Microsoft Word & Powerpoint
For texts, graphics, or camera-ready ads only.
We accept any of these digital files listed above thru
Zip Discs, CDs, or as e-mail attachments. To submit ads, click
here.
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